Yes, if any, or part of your company’s success depends on its intellectual creativity from designing eye catching products. Without a proper intellectual property protection strategy, your company’s existence may be short-lived. Industrial designs:
- can protect you against copying;
- can earn licensing revenues;
- may be used as leverage in negotiations; and
- may be used as a defence in an infringement suit.
Lastly, independent research has shown that ownership of registered intellectual property significantly increases the market value of a company.