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Trademarks

FAQsTrademarks

Trademark Expertise

In medicine, all doctors are technically qualified to help you. However, when you have a specific problem, you want and need to see a specialist. The same principle is applicable with Canadian trademark issues. You want and need to trust your most valuable assets with a Canadian trademark professional with the expertise and experience to efficiently provide you with solutions. More about us.
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October 18, 2019
FAQsTrademarks

Trademark Search – Avoid unpleasant surprises

Before choosing a name, brand or applying for a trademark registration, a trademark search should be conducted. While this is optional, it alerts you of potentially confusing trademarks and thus saves you the cost of additional fees including the costs of an opposition, of defending a trademark infringement suit, changing your name and stationery as well as having to inform your customers/suppliers that you are “re-branding”. This oversight can be both expensive and embarrassing. A search should cover names which are similar to or the same as your proposed brand name or trademark. A common misconception is that you can…
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October 18, 2019
FAQsTrademarks

Registering your trademark pays for itself

Brand recognition attracts paying customers and increases market access. A registered trademark is an asset by itself that can be worth billions. Google®, Research in Motion (Blackberry)®, Yahoo® and The Body Shop® were unknown small businesses not so long ago. For instance, many family enterprises choose trademark registration as a means to safeguard the family name that has become widely associated with a product or service. A trademark registration protects your domain name and acts as a sword against copycats. In addition, if you want to franchise a business or license a product/service, it pays to have a government granted…
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October 18, 2019
FAQsTrademarks

Protecting your Brand Equity – Standing Out in the Crowd

The success of your product or service today depends on the degree to which it is distinctive from your competitors by use e.g., of a specific logo, brand, design, or technology. Protecting your creativity with a trademark registration from imitation by competitors is key. In addition to distinguishing and protecting, the objective of a trademark registration is to act as a business tool to enhance the value of your business. You can even reserve a trademark before you use it by applying to register it on a proposed use basis. Once your trademark is used and registered, after a five-year…
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October 18, 2019
FAQsTrademarks

Doing Business Abroad – Exporting

Whether you are a Canadian company looking to sell your products or services abroad or a foreign company seeking to do business in Canada, identifying and protecting your intellectual property rights, such as trademark rights, that are associated with your products or services will mean the difference between profits and losses. In addition, whether you are physically shipping across Canadian borders or transferring data via the web, wherever you have a competitive edge, there is someone or a business out there that is ready to imitate or “improve” your brand. By applying for a trademark registration, you are staking your…
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October 18, 2019
FAQsTrademarks

Why Obtain a Canadian Trademark Registration?

If you value your business, product or service name, you are probably making a serious business mistake if you are using it without a trademark registration. Every company, in Canada or that does business here, with a name, product name, service name, slogan or logo has one or more trademarks. A trademark is not just an identifier; it is also your seal of quality as seen by your customers. Therefore, if you have a business or corporate name, according to Industry Canada/Corporations Canada, “Registration of a trademark is the best way to obtain the exclusive right to use the trademark…
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October 18, 2019
FAQsTrademarks

Trademark vs company name or trade name – Night and day?

Having only a trade or corporate name (either federally or provincially) does not necessarily mean that you own the name or are entitled to use it exclusively or prevent others from using confusingly similar names across Canada. In fact, rather than being an asset, a trade or corporate name by itself may represent a serious liability to your business. In Canada trademark infringement occurs when the use of another word/symbol is likely to give the impression to the public that the goods or services of another party are those of the registered trademark owner. Using a corporate name which is…
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October 18, 2019
FAQsTrademarks

What is a Trademark?

A trademark is: a word, (coca-cola ®) a symbol a logo a design (Burberry pattern) an internet address (ollip.com) a phone number (Pizza Pizza’s 737-1111) a shape/mode of wrapping  ® colour applied to a surface (UPS outfit) a combination that distinguishes the goods and/or services of one person from that of another in the marketplace. Whereas a trade name is the name by which a business identifies itself. This may also be a corporate name such as OLLIP P.C. A trademark is part of the umbrella of creative rights known as intellectual property, an asset which can be, for instance,…
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October 18, 2019