If you value your business, product or service name, you are probably making a serious business mistake if you are using it without a trademark registration. Every company, in Canada or that does business here, with a name, product name, service name, slogan or logo has one or more trademarks.
A trademark is not just an identifier; it is also your seal of quality as seen by your customers. Therefore, if you have a business or corporate name, according to Industry Canada/Corporations Canada, “Registration of a trademark is the best way to obtain the exclusive right to use the trademark in all of Canada in association with the products and services for which the registration is obtained”. A certificate of registration is to a trademark what a deed is to a house.
Lastly, independent research has shown that ownership of registered intellectual property, such as the registration of a trademark, significantly increases the market value of a company.