Whether you are a Canadian company looking to sell your products or services abroad or a foreign company seeking to do business in Canada, identifying and protecting your intellectual property rights, such as trademark rights, that are associated with your products or services will mean the difference between profits and losses. In addition, whether you are physically shipping across Canadian borders or transferring data via the web, wherever you have a competitive edge, there is someone or a business out there that is ready to imitate or “improve” your brand. By applying for a trademark registration, you are staking your claim in your target markets to safeguard your sales and reputation. Once you have applied for a trademark registration in Canada, you can, within six months of filing, obtain the same Canadian filing date in several other countries. This has the advantage of granting you priority over someone who may have filed before you in that same foreign country.